Facebook owned Instagram is launching an assault on one of its biggest rivals, Snapchat through an app called Threads.
Though Threads is still in it’s early stages of development, insiders say that its designed for ‘close friends’. Through Threads, people will be able to share their location, status, and battery life with friends, using Instagram’s creative tools.
This however is not the first time Facebook is trying to develop such an app. Late 2017, the company tried to develop something similar called ‘Direct’. However, the development stopped in May this year, part being that it involved switching between Instagram and a second app, something that didn’t go well with the testers.
This year Facebook CEO, Mark Zuckerberg, would prioritize private messaging as it was the future. Well, it seems like ‘Threads’ is the one to actualize that.
How Threads Will Work
According to The Verge, the core of Threads appears to be messaging, and it looks very similar to the existing messaging product inside Instagram. Messages from your friends appear in a central feed, with a green dot indicating which of your friends are currently active. If your friend has posted a story recently, you can view that from inside Threads as well. Threads also has a camera, which you can use to capture photos and videos and send them to your close friends.
How Snapchat Works
Snapchat is very popular among young users. While it keeps on evolving, one is able to send short videos, live video chat, message, create caricature-like Bitmoji avatars, and share a chronological “story” that’s broadcasted to all your followers. Snapchat even lets you store media to a private storage area. Other features include the ability to add filters and AR-based lenses to snaps and show your live location on a world map.
Reports indicate that the average user spends more time on snapchat than on Instagram, and that’s where Threads comes in.
What Do People Think
Since people got wind of the news, there are varied reactions. while some think it will work, others feel it’s just cloning Snapchat’s work and may not work.