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Instagram targets ‘Inappropriate’ Content.

In what could be a big blow to models and memes content creators, the new Instagram community rules could see them get fewer views.

“We have begun reducing the spread of posts that are inappropriate but do not go against Instagram’s Community Guidelines. Guidelines, limiting those types of posts from being recommended on our Explore and hashtag pages.” ”, Instagram now says.

According to TechCruch who attended the event, this means that if a post is sexually suggestive, but doesn’t depict a sex act or nudity, it could still get demoted. Similarly, if a meme doesn’t constitute hate speech or harassment, but is considered in bad taste, lewd, violent or hurtful, it could get fewer views.

While these posts will not be removed from the feed, the viewership which content creators rely on will go down as their posts will be shown lower in the news feed. This will adversely affect creators ability to gain new followers and their ability to monetize through sponsored or direct traffic.

The move comes as no shocker as Facebook tries to safeguard it family of apps following pressure from different governments. Last year, Facebook updated its community guidelines which saw graphic, violent and sexually provocative materials removed from the feed.

Instagram have now gone ahead to update their community guidelines explaining why are certain posts not appearing in Explore and hashtag pages.

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